Alina Cohen
Predictions, like science fiction tales, always say more about
what’s already happened than about the future itself. H.G. Wells’s 1898 novel
The War of the Worlds offered more insight into the threats of British
imperialism than the potential for an alien invasion. Psychics and tarot card
readers feed off the people in front of them, offering interpretations of their
clients’ demeanors and reactions.
My guesses about how the art world will change over the next decade
similarly reflect what I’m already hearing and seeing now, at the end of 2019.
Drawing on the news and opinions that have recently pervaded galleries,
museums, and my own conversations with artists and academics, I’m anticipating
changes large and small that will ripple throughout the industry. These
informed speculations reflect some widely held desires and fears for where the
art world is headed—and prove more likely than extraterrestrial takeovers.
Museums can’t afford to weather scandal after
scandal regarding the sources of their trustees’ incomes. Over the past few
years, we’ve seen institutions including the Whitney, the Louvre, and the
Museum of Modern Art contend, respectively, with complaints about how donors
make their money: Warren Kanders (defense contracting), the Sackler family (opioids),
and Larry Fink (investments in private prisons). Facing such a public relations
emergency—and staff ire—is detrimental to both institutions and museumgoers. It
seems that as time, energy, and resources are focused on crisis management,
education and the audience experience suffer.
The fact that many museum employees are
underpaid only exacerbates the staff’s resentment of the money at the top of
the pipeline. As unions sweep the industry (the Guggenheim, New Museum, Frye
Art Museum, and MOCA Los Angeles all unionized this year), donors and upper
management may become increasingly concerned with the welfare of those working
at the lowest institutional rungs—or they’ll lose non–trust fund talent to more
equitable workplaces, mostly likely outside of the art world.
In the years to come, I believe museums will
recognize that it’s in their best interest, from a strategic standpoint, to pay
more attention to who sits on their boards. They’ll pivot from playing defense
to implementing more thoughtful processes for accepting certain funds.
Internally, museums will conduct more research into potential funders’ pasts
and wealth. It’s no easy task to decide where the line should be drawn, or what
constitutes clean and dirty money. But over the next decade, I predict we’ll
see museums increasingly establishing new guidelines and taking steps to avoid
such public outcries.
Art history
departments will become increasingly diverse
University art history departments are gradually replacing their
Western art faculty with experts in other fields. As Bryn Mawr professor Steven
J. Levine recently shared with me, institutions that once relied on scholars
who specialized in a single (white, male) artist—Édouard Manet, Jackson
Pollock, Titian, Henri Matisse—are now staffing their departments with
non-Western art historians who are versed in specific regions around the world.
They’re prioritizing a broader view, with less emphasis on individual artists.
What departments will lack in depth regarding, say, 19th- and early
20th-century French art, they’ll make up for in an international perspective.
I predict this will continue far into the
2020s. Our global, tech-savvy, attention-addled, interconnected age isn’t set
up for intensive study into a single artist. The age of the lone genius is
over, and I don’t think it’s coming back................
https://www.artsy.net/series/decade-art/artsy-editorial-art-2020s?utm_medium=email&utm_source=18957426-newsletter-editorial-daily-12-20-19&utm_campaign=editorial&utm_content=st-V
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