Bryan Adams — a musician perhaps best known for his hit “(Everything I Do) I Do It for You” — has been tapped to photograph the 2022 Pirelli calendar. The singer-turned-photographer is currently shooting the likes of Iggy Pop, Jennifer Hudson, and Grimes.
While Adams was announced as the photographer
for the calendar back in June, a detailed story from CNN pulls back the curtain
on what to expect from the upcoming high-profile calendar. Pirelli’s 2022
calendar will be themed “On the Road” and will see Adams reimagining backstage
moments with a cast of musicians. The Canadian-born musician has been working
as a professional photographer for over a decade and will join a list of iconic
names like Annie Leibovitz and Peter Lindbergh as those who have photographed
for the calendar.
The photos, of which many behind-the-scenes
images can be seen in the CNN story, supposedly draw on Adams’ forty years of
touring and will tell the story of how musicians get the initial spark of
creativity for a song through the performances at a show. While he will act as
creative director, Adams says he will draw heavily on the experiences of those
in front of the lens.
“You know, I can only do so much as a photographer,” he explains to
CNN. “I can only set the scenario, and after then it’s up to the subject to
make it work. And I will say that the more people give, then
the better the photographs.”
The Pirelli calendar has historically been known for its sensual images of women, it has attempted to reinvent itself in response to the #MeToo era. The aforementioned Leibovitz was a major player in that move back in 2015 as instead of shooting scantily clad (or unclad) models and celebrities, Leibovitz decided to feature portraits of notable women professionals, such as those who have made a mark in art, entertainment, business, philanthropy, and more
Adams will continue in that new tradition as
his calendar will include several men. Adams is not the first to include men
(CNN notes that the late Karl Langerfeld cast Baptise Giaocomini to play the
Greek god Apollo in 211), Adams told the news agency that he would be remiss to
not include some men “in an equal opportunity way.” One image that will be
revealed when the images are published later this year features Iggy Pop
covered in silver paint in a recreation of his after-show celebrations.
https://petapixel.com/2021/08/09/rock-star-bryan-adams-is-photographing-the-2022-pirelli-calendar/
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