July 6, 2017 – October 22,
2017
“Exhilarating”—The Boston
Globe
In celebration of the
Summer of Love’s 50th anniversary, this exhibition explodes with a profusion of
more than 120 posters, album covers and photographs from the transformative
years around 1967.
That summer, fueled by sensational stories in the national media,
San Francisco’s Haight-Ashbury neighborhood became a mecca for thousands
seeking an alternative to the constrictions of postwar American society. A new
graphic vocabulary emerged in posters commissioned to advertise weekly rock
concerts at the Fillmore Auditorium and the Avalon Ballroom, with bands such as
Jefferson Airplane, the Grateful Dead, and the Janis Joplin-led Big Brother
& The Holding Company. A group of more than 50 concert posters highlights
experiments with psychedelic graphic design and meandering typography—often
verging on the illegible. These include works by Wes Wilson, who took
inspiration from earlier art movements such as the Vienna Secession, and Victor
Moscoso, whose studies of color theory with Josef Albers at Yale University translated
into striking use of bright, saturated colors in his own designs. A grid of 25
album covers traces the influence of the famously amorphous lettering in the
Beatles’ 1965 album Rubber Soul on countless covers and posters from later in
the decade. At the heart of the exhibition is a group of 32 photographs by Herb
Greene, a pioneering member of the Haight-Ashbury counterculture and now a
resident of Massachusetts. Many of his iconic images document the city’s
burgeoning music scene, while a selection from a newly published portfolio
offers a glimpse at everyday life in the Haight during the fabled summer of
1967.
http://www.mfa.org/exhibitions/the-summer-of-love
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