The exhibition is a
part of the Netherlands-Russia
Moscow Museum of
Modern Art presents an exhibition of Jan van Toorn, one of the most vivid and
influential figures in the contemporary graphic design of the Netherlands.
Jan van Toorn (born
1932) is a world-known inventive expert and theorist of the graphic design. He
doesn’t rely on the laws of publicity and market. His mission is to convey the
message contents informally and sharply, using special techniques, to focus on
the message semantic contents rather than its design. Van Toorn often calls
himself a "visual journalist".
The retrospective
exhibition will contain more than 100 artworks. Among them there are posters,
books, calendars, booklets, stamps, magazines, designed by Van Toorn since the
1970s till the present. Thus, the Dialogue
with Public project will reflect all stages of the
designer’s oeuvre, starting from the early large projects of the 1960-70s till
the current artworks, created by his inner impulse. The artworks differ in
genres and themes. Thanks to the exhibition it will illustrate typical episodes
and edges of the Dutch culture in the mirror of the national production print.
The design by Jan van
Toorn can be described as “alien”, far from formal artistic stereotypes, imbued
with the creative personality of the reflecting master. Van Toorn stimulates
the activity of the visual and semantic perception with the help of the
dialogical method, invented by him. Because of his method, the printed
messages are filled with skeptical intonations, humor, irony, sincerity. The
dialogical method shows itself in different ways. On the one hand, there are
political calendars, photographic pamphlets or a human rights poster, devoted
to the international study of prisons. On the other hand, there are series of
children’s stamps with touching photos of kids from different countries. Also
there are two monographs about important representatives of the Dutch visual
culture, such as Willem Sandberg and R.D.E. Oxenaar. Van Toorn’s innovative
work and impressive theoretical basis rank the designer as one of the prominent
representatives of the contemporary art, followers of the avant-garde
tradition, appeared in the Western Europe and Russia in the 1920s.
http://www.mmoma.ru/en/exhibitions/petrovka/jan_van_toorn/
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