lunes, 10 de noviembre de 2014


Do we actually want a new wardrobe every six months or can fashion last longer? Does the fit of a dress have to satisfy the prevailing ideal of beauty or might it be different? What is fashion’s role in the advance of wearable technology like Google Glass? These are the fundamental questions that concern the latest generation of fashion designers. Museum Boijmans Van Beuningen is showing the fashion of the future, with work by designers including Viktor&Rolf, Christophe Coppens (Belgium), Hussein Chalayan (Cyprus) and Rejina Pyo (Korea).

The latest generation of fashion designers takes a critical view of the current fashion system. They are coming up with innovative solutions and fresh designs at the cutting edge of fashion and art. Sustainability, futuristic technologies and the social value of clothes are themes with which these designers address the fashion of the future. ‘The Future of Fashion is Now’ - with clothes and accessories, videos and installations - can be seen this autumn in the museum’s 1,500-square-metre exhibition space. The exhibition is an initiative of Han Nefkens Fashion on the Edge.

Fashion of Tomorrow
The exhibition shows work by more than fifty international designers, from renowned fashion houses to young up-and-coming talent. The world-famous fashion duo Viktor&Rolf will respond to the present fashion system with a Zen garden and pleas to move more slowly with greater spirituality. Designer Wang Lei (China) makes traditional Chinese costumes from woven toilet tissue and Carole Collet (UK) explores sustainable materials in her experiments with lace patterns that grow from strawberry plants. The hand-knitted creations by Pyuupiru (Japan) offer the wearer a new identity, free from the restricting influence of the human body. Technological innovations also offer designers new approaches to what ‘fashion’ could be in the future. Charging a smartphone while travelling is easy with the jacket from Pauline van Dongen’s ‘Wearable Solar Project’.
Six fashion designers made new work exclusively for the exhibition, enabled by the Han Nefkens Fashion on the Edge Award. The working process of these commissions is on view on the new online platform
Publication, Future of Fashion app and More
A lavishly illustrated publication is produced to accompany the exhibition, it is available in the museum shop and webshop. Furthermore, there is - with thanks to the BankGiro Lotery -  a special iPhone app in which a number of designers will discuss their work. The tour on the app is also available via The museum is staging a variety of activities including workshops and lectures.
A selection of ARTtube videos relating to this and other exhibitions is on show in the Video Room. See how Iris van Herpen uses 3D-printing technology in her design process. Studio Wieki Somers provides a poetic glimpse of everyday life and trend guru Li Edelkoort discusses the role of textiles in our society. You can find several videos about designers that are part of the exhibition on ARTtube.
With the exhibition comes a booklet with more information about the designs and quotes from the designers. You can find this booklet within the exhibition and you can also download it here.

Han Nefkens Fashion on the Edge
Han Nefkens Fashion on the Edge is an initiative by the writer, patron and art activist Han Nefkens and fashion guru José Teunissen (ArtEZ Institute for the Arts) in collaboration with Museum Boijmans Van Beuningen. Its mission is to foster fashion talent that works at the cutting edge of fashion and art, initiate commissions and support research into valuable changes in the fashion scene.
With thanks to
‘The Future of Fashion is Now’ is made possible in part through the generous support of Han Nefkens Fashion on the Edge, the Boijmans Business Club, the Creative Industries Fund NL, Prins Bernhard Cultuurfonds (made possible by Breeman Talle Fonds), the BankGiro Loterij, the K.F. Hein Fund and Stichting Bevordering van Volkskracht. Vogue Nederland is media partner for the exhibition.
Design in Boijmans
Museum Boijmans Van Beuningen is the museum in the Netherlands where national and international design talent has a platform. Design is central again in 2014 in the ‘Design in Boijmans’ programme. Alongside ‘The Future of Fashion is Now’, the museum is focusing on design and styling with a variety of special exhibitions and its rich collection.

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